Research should be the foundation for any key business decision.
We, at Bizcon, understand the importance of in-depth research tailored to suit the needs of our customers, which shapes the strategies implemented by any business. Without well-documented research supported by trusted sources, valuable facts and informative statistics, businesses could end up with skewed findings that will not support the results the company will see. This will lead to businesses trusting the wrong analysis while making crucial business decisions.
Therefore, we designed a research-first approach where we follow the process developed by us over the years to deliver insights that are useful to the organisation and are supported by a wide range of real-time data and statistics.
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Why do businesses need research?
Various elements of Marketing Research can support the growth of your business in many ways. Here are some that we cover at Bizcon. Choose one or a combination of 2 or more according to the results you wish to see from the Market Research.
Consumer Segmentation
Identify | Standardise | Focus
Divide your target audience into groups based on common characteristics, which will lead to more focused strategies yielding better results.
Audience Research
Explore | Connect | Redefine
Understanding your audience can help you streamline your strategy and focus your efforts in the right direction.
Competitor Analysis
Adapt | Benchmark | Compare
Closely identify who your competitors are and how they perform. This point of comparison is a benchmark for your strategies.
Product Development
Analyse | Map | Launch
Understand the viability of a product or service to be prepared for what you can expect and how to create carefully mapped-out execution plans.
Read Our Case Studies
Helped the client assess the market potential and financial feasibility of an infrastructure project
Helped the client assess the market potential and financial feasibility of an infrastructure project Situation The ambitious project had the potential to transform the lives of […]Assisted wealth management company in market assessment and product development
Case Study Assisted wealth management company in market assessment and product development The company was planning to launch a digital bank providing banking and investing services. […]Streamlined business processes and secured sustainable market penetration
Streamlined business processes and secured sustainable market penetration The client was an early-stage e-commerce platform fromKSA selling premium sneakers to millennials and gen Z. Situation The […]
Your goals are our priority and we weave this into all our engagements.
With a powerful mix of research and consulting capabilities, we partner to contribute towards the growth of your business by turning market insights into purpose-driven strategies.
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